When Mercedes-Benz wanted to introduce their all-new electric G-Class and G63 in the Middle East, they came to Astroshot with a bold request: create a visually stunning, share-worthy campaign that captures attention and positions the G-Class as the ultimate modern icon.
What followed was a powerful collaboration between Astroshot Media, the Mercedes marketing team, the global agency X-team, and five handpicked influencers across the region.
The Mission: Launch the G-Class with Impact
Mercedes wasn’t looking for a typical car ad. They wanted a series of VFX-powered videos that would make noise across the region—online and offline. The brief was clear: highlight the electric G-Class and G63 in five key cities—Dubai, Abu Dhabi, Al-Ula (Saudi Arabia), Kuwait, and Qatar—through a unified but locally relevant campaign.
The Concept: 5 Cities, 5 Influencers, 5 Viral VFX Moments
Astroshot proposed a unique storytelling approach—one VFX video per city, each featuring a different influencer and showcasing the G-Class in an unforgettable way. Each video was crafted to resonate with the local audience while staying true to the powerful G-Class brand.
The goal? To spark conversation, position the G-Class as a symbol of innovation and strength, and deliver a consistent, premium image across the GCC.
The Collaboration: Influencers + VFX + Mercedes Global Teams
We worked hand-in-hand with:
- Mercedes’ in-house marketing team
- X-team (Mercedes’ global agency)
- Five popular influencers known for automotive and lifestyle content
This collaboration ensured each video was culturally relevant, technically flawless, and emotionally impactful.
The Execution: Viral-Ready VFX in Every City
Each video featured powerful VFX moments—from cars driving up impossible ramps to synchronized spins and cinematic slow-motion reveals—all filmed with influencers positioned beside the vehicles. We shot in iconic locations across the five cities, blending real-world elegance with visual fantasy.
The Outcome: Massive Views, Massive Impact
The campaign generated:
- Millions of organic views across platforms
- Thousands of shares and positive comments
- Strong brand sentiment for Mercedes as an innovative and regionally connected brand
This campaign became one of the most successful launches for the G-Class in the GCC, impressing both the Mercedes marketing team and their international partners.
Client Feedback: A Proud Moment for Everyone Involved
The client was extremely happy with the final result. From the visuals to the strategy to the influencer collaborations—everything delivered above expectations. The videos didn’t just showcase the cars; they told a story of luxury, power, and future-forward thinking—exactly what the G-Class represents.
Final Thoughts: This Is What a Modern Car Launch Looks Like
This project proves that when creativity, technology, and collaboration come together, the results can be extraordinary. Astroshot was proud to lead the VFX execution for this launch and help Mercedes-Benz leave a bold mark across the Middle East.
👉 [Contact Astroshot Media](https://www.instagram.com/astroshot.media/) to launch your next product with world-class creative content that actually moves people.
