The platforms may stay the same, but the rules of social media are always evolving. What worked in 2023 may flop in 2025—especially in the highly competitive markets of Kuwait, Dubai, and KSA.
What’s Working in 2025:
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Less polish, more personality: People want to see the human behind the brand.
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Short-form video dominance: Reels, TikToks, and YouTube Shorts still lead, but now with better storytelling.
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Content localization: Arabic-first content is outperforming global/English-only ads across the Gulf.
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Social commerce: Shopping directly from posts is no longer optional—it’s expected.
Platform-Specific Tips
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Instagram: Reels > feed posts. Use Arabic captions + trends.
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TikTok: High engagement on behind-the-scenes and cultural content.
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LinkedIn: B2B brands in the GCC are growing fast—especially those that post employee stories and thought leadership.
Astroshot’s 2025 Strategy
We blend regional insight, creative production, and platform data to help brands not just post—but perform.
Need help building your 2025 content plan? Let Astroshot guide you.
