Both motion graphics and VFX can elevate your content—but they serve different goals. Here's how to choose the right one for your brand.
What Are Motion Graphics?
Motion graphics = text + shape + icons in motion. Think explainer videos, title animations, animated infographics.
✅ Great for:
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Product explainers
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Corporate videos
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Instagram ads
What Is VFX?
Visual Effects (VFX) = reality-bending magic added in post-production. Think explosions, teleporting people, or surreal environments.
✅ Great for:
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Viral content
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High-impact ads
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Short films and music videos
Which One Is Right for You?
Goal | Choose This |
---|---|
Explaining a service | Motion Graphics |
Going viral on TikTok | VFX |
Telling a product story | Either (combo) |
Standing out in a crowded feed | VFX |
Astroshot Offers Both
From cinematic VFX shots to slick animated explainers, our team tailors each video to the goals of your campaign.
Need help deciding? Chat with our creative video team.